Your Story Is Much More Than Just One Format

Eight projects will be selected to join an exclusive 360-degree narrative design and transmedia strategy workshop. This immersive two-day workshop is tailored for writers, producers, and filmmakers looking to elevate their series, films, documentaries, or multi-format creations.

Your story is much more than just one format - it's about learning how to create synergies between different formats. Discover how to refine and amplify your story to its fullest potential across all platforms, unlocking new dimensions and audience engagement. This course is an immersive two-day workshop in the method 360 Narrative Design and Transmedia Strategy for selected participants from Sweden and Denmark.

Kurt McClung, the workshop leader, guides attendees through a dynamic creative conception and core team alignment process tailored for transmedia IP development across video games, TV, film, and the evolving SOME platforms. This proven methodology is both efficient and inspiring. It empowers scriptwriters, directors, creative producers, and marketing leads to refine their vision and effectively communicate the unique essence of their projects to stakeholders right from the earliest stages, even before script development begins.

The European Writers Club/Film i Skåne is conducting the workshop in collaboration with The National Film School of Denmark, and M:brane.

The workshop will be taught in English.

Program

Day 1 – Your Creative Signature

Module 1: Narrative Voice
  • 360 Narrative Voice Methodology
  • Fairy Tales, Memories and Historical Events
  • Case Studies in TV, Cinema & Video Games
  • Workshop - Group Exercises & Presentations
Module 2: World Focus & Character Loops
  • 360 World Focus Methodology & Character Loops Introduction
  • Case Studies in Video Games & Screens
  • Workshop - Group Exercises & Presentations

Day 2 – Your Transmedia Strategy

Modules 3: Synergetic Content Forms & Journey Blueprint
  • CrossMedia vs Transmedia Theory - Acquisition vs Retention
  • Visual Media – Cinema, TV, Animation and Web Series
  • Interactive Media – Video Games, Table-Top Games, VR
  • Audio Media – Music, Podcasts, Audiobooks
  • Read Media – Novels, Comics, Wikis, Fan Fiction
  • Merchandise – Toys, Food & Beverage, Apparel
  • Group Presentations
Module 4: Community Development and Transmedia Strategy
  • Social Media Strategies - Acquired vs Earned
  • UGC & Crowdfunding and Early Content
  • Your Transmedia Strategy Franchise Guide
  • Workshop on Your Project’s Transmedia Strategy

What will you learn?

A thorough introduction to a proven methodology for the conception and alignment of creative concepts for diverse content development teams. A transmedia vision of your concept helps define the format of the initial launch media script all the way to web content generated by influencers and fans along the way.

Who should attend?

This workshop is designed for writers, game designers, directors, showrunners, creative content producers, and anyone involved in creating original content or adaptations interested in collaborative methods for multi-platform storytelling. Participants will learn how to bring together creative talent and align their vision across multiple media platforms.

Application process

To apply, send an application by April 30, 2025, with a short motivation, CV, and a brief synopsis of the project your team wants to develop. For Danish applicants applying for financing through DFI, the deadline is April 1.
Application material must be in English.

Submit you application here.

Eight projects will be selected through an open call. Each project must have at least one writer and one producer. Half of the selected teams will come from Denmark and half from Sweden.

Remember that course participants who work professionally within the Danish film industry can apply for the Danish Film Institute's support pool for further education and skills development. The support scheme is aimed at people who work or have worked professionally within the Danish film industry, as well as people who have obtained relevant education within film production or the film industry. The pool supports course fees of up to DKK 25,000 and the next application deadline is April 1st 2025. Read more here.

For Swedish filmmakers, please apply on time by reviewing the guidelines for competence development funding at the Film Institute Sweden.

For further questions, contact:

Ene Rasmussen.jpeg
Ene Katrine RasmussenBranche- og efteruddannelseschef20 47 02 90ekr@filmskolen.dk

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