From Project Focus to Company Focus
Experience the pulse of innovation at the National Film School of Denmark with our immersive workshop crafted exclusively for film production professionals. From mastering the art of business pitching to demystifying equity investors' motivations, hands-on sessions and expert-led discussions will equip you with the tools to navigate today's dynamic audiovisual market. Join us to fast-track your business growth, network with peers, and future-proof your success!
Structured to fast-track producers’ business development, this two-day workshop addresses the challenges they are facing and the specific goals they are setting for themselves. Emphasis will be placed on engaging participating producers from the first minute. A hands-on approach is taken in five group work sessions, during which participants will work on individual printed paper copies of templates and canvases to fast forward their business development and strategic plans.
Each of these sessions starts with short introductions on what to accomplish and how to use the templates. The teacher will assist participants in their work and provide individual feedback within the group when participants present their respective results, ideas, and plans after each group work module.
On the second day of the programme, discussions will focus on equity investors’ motivations, expectations, and considerations when meeting audiovisual professionals who are seeking company investment. Private capital, the way investors think, and the basis of their investment decisions will be demystified.
Programme:
Day 1: 2nd of june (09:00 – 17:00)
Morning session
- Welcome and Introductions
- The Process: Introduction to the Method and Materials for the 2-Day Workshop
- Plenary: The Audiovisual Ecosystem in Transition
- EU’s ESG regulations & Corporate Sustainability Reporting Directive, UN Sustainable Development Goals and their impact on the AV sector
- Finding your role in a content economy: AI vs human creativity, film vs content, funding institutions vs streaming platforms (pros & cons)
- Coffee Break
- Workshop 1: Mission Statement
- Intro Plenary: The foundation of your innovative power
- Groupwork: Crafting and presenting your Mission Statements with feedback
- Workshop 2: What’s your USP? Part 1
- Intro Plenary: Your unique selling proposition as the engine of change
- Groupwork
Lunch Break
Afternoon Session
- Workshop 2: What’s your USP? Part 2
- Presentation and feedback on USPs
- Workshop 3: Value Creation Map Part 1
- Intro Plenary: Working with the value creation canvas
- Defining your audience and their needs
- Coffee Break
- Workshop 4: Value Creation Map Part 2
- Problem-solution fit: Addressing customer needs and problems
- Highlighting your product/service's performance features
- Presentation and feedback on problem-solution fit
- Checkout: Sharing experiences and learnings
Day 2: 3rd of june (09:00 – 17:00)
Morning Session
- Workshop 5: Planning a Sustainable Business - Lean Business Model Canvas
- Introduction and Instructions
- Q&A
- Workshop 5: Lean Business Model Canvas Part 1
- Groupwork: Creating the Lean Canvas with tutor support
- Coffee Break
- Workshop 5: Lean Business Model Canvas Part 2
- Presentation and feedback on Lean Canvas
Lunch break
Afternoon Session
- Plenary: Seeking Investment for your Company
- Equity Financing: Understanding equity investors
- Key information for investors
- Common reasons for startup failure
- Risk considerations
- Investment sources
- Types of European investors
- Investment stages, amounts, benefits, and risks
- Coffee Break
- Plenary: The Business Pitch
- Structure and logic of a business pitch
- Essential information for the pitch deck
- Dos and Don’ts
- Q&A
- Checkout: Sharing experiences and learning
What will you learn?
At the end of the workshop, participants will have learned to create and future-proof their agile business in times of utmost uncertainty by applying and continuously utilizing business development processes and tools. They will also have been introduced to the art of business pitching, an important means to attract private capital, as well as understand when and how to reach out to potential equity partners.
Who should attend?
This workshop is designed for film production professionals who either already run their own business or might consider building their company. Participants of the programme do not need to prepare anything beforehand, as the goal of the hands-on working sessions is to support participants in developing robust business strategies and solutions that are the foundation for thriving in a rapidly changing business ecosystem.
